Retro Cassette Packaging Design
This project involved creating a design for a physical product. I decided to design packaging for a nostalgic, 1980s-themed cassette tape collection. The product would therefore be steeped in 80s culture and design aesthetic, primarily the futuristic synthwave style. With neon being a common feature of this, it became a fundamental element of my design for the packaging. Univers is used as the typeface for much of the text for its versatility and to assist the design in having a foothold in more modern times while other elements harken back to the 1980s time period. This makes the product appealing to newer and older generations.
DATE COMPLETED: February 2021
