Personal Branding
I created my own branding identity in the form of a logo with applications of its use. The final logo does not have overly complex shapes in order to still be legible at different sizes. The linear negative shapes present in the letters create visual interest and act as a unifying pattern. Rounded edges were chosen to make the design more approachable. The gold color was chosen because it is bold, confident, and pairs well with blue (but can also work on other backgrounds). The feet of the M also give the logo a grounding, adding to the overall solid and dependable look.
DATE COMPLETED: November 2020
